Portfolio
Petrillo Advisory Group partners with wineries and hospitality brands to elevate direct-to-consumer performance through strategic marketing, social media, and wine club growth. Each engagement is tailored to the brand’s unique voice and goals, blending industry expertise with creative execution to drive measurable results.
01
Materra | Cunat Family Vineyards
At Materra Cunat Family Vineyards in Napa Valley, I led hospitality, wine club, and e-commerce strategy with a focus on building sustainable, data-driven revenue growth across multiple channels. I built and scaled a profitable wine membership program from the ground up—developing the brand, pricing strategy, and acquisition roadmap, which grew to 500 active members within the first year and created a strong recurring revenue stream. Across hospitality and consumer sales, I leveraged guest behavior analytics and performance data to optimize market mix, strengthen retention, and consistently increase profitability, including record-breaking sales performance during 2020. I also partnered with leadership to elevate the overall guest experience and implement high-performing team structures that drove consistent year-over-year growth and stronger brand loyalty.
02
Long Meadow Ranch
At Long Meadow Ranch in St. Helena, I supported multi-channel revenue growth across wine club, tasting rooms, and e-commerce by strengthening operational efficiency and executing targeted, data-driven sales and marketing strategies. I helped drive increased guest engagement and member retention through seasonal activations and membership-focused experiences that elevated brand presence across channels. On the digital side, I implemented standardized operating procedures within Commerce7 to streamline fulfillment workflows, improving order accuracy and processing speed by 95%, while also contributing to a 25% increase in e-commerce sales through more focused, performance-driven campaigns.
03
Gandona Estate
At Gandona Estate in Napa Valley, I focused on strengthening revenue performance and expanding repeat business through data-driven sales strategies, optimized market mix, and guest behavior insights. I built and scaled a profitable wine membership program from the ground up, leading brand development, pricing strategy, and customer acquisition, which quickly established a strong recurring revenue base. I also elevated overall brand presence through integrated, multi-channel marketing efforts that combined digital storytelling, public relations, and strategic partnerships to attract new audiences and increase engagement across key segments.
About the Founder
I am a strategic, performance-driven executive specializing in helping wineries and premium brands accelerate growth through integrated sales, marketing, and direct-to-consumer (DTC) strategy. I focus on building scalable systems that drive revenue growth, strengthen brand positioning, and enhance customer engagement across digital and hospitality channels.
With deep expertise in strategic sales planning, e-commerce optimization, and customer retention strategy, I use data-driven insights to improve performance and profitability. My approach blends hands-on leadership with cross-functional collaboration to streamline operations and deliver measurable business outcomes.
I hold a Global Executive MBA in Wine Business Management from Sonoma State University, grounding my work in both academic training and real-world wine industry experience.