About Us
Finding Inspiration in Every Turn
Petrillo Advisory Group was founded with a simple purpose: to help small and growing wine brands access the strategy, marketing expertise, and hands-on support they need, without the expense of building a full in-house team.
Our Story
Petrillo Advisory Group was born from a shared passion for wine, hospitality, and helping small brands grow.
After years of working with wineries throughout California, we saw firsthand how much heart goes into building a wine brand, and how challenging it can be for owners to manage marketing, customer engagement, hospitality, and direct-to-consumer sales while also running the business.
With experience spanning winery hospitality, wine clubs, e-commerce, marketing, brand strategy, and customer retention, we created Petrillo Advisory Group to give small and growing wineries access to experienced, hands-on support without the need for a full in-house team.
Today, we partner with winery owners to bring clarity to their goals, strengthen their connection with customers, and create thoughtful strategies that support sustainable growth. We believe every wine brand has a story worth sharing, and we’re here to help tell it.
Meet The Team
Kelly Petrillo
Founder & Principal Consultant
Kelly Petrillo brings extensive experience in wine hospitality, direct-to-consumer sales, wine club development, e-commerce, and marketing. She holds a Global Executive MBA in Wine Business and has worked with several respected wineries throughout Napa Valley and California.
Through Petrillo Advisory Group, Kelly combines her industry knowledge and hands-on experience to help boutique wineries strengthen their brands, build meaningful customer relationships, and achieve sustainable DTC growth.
Dustin Petrillo
Certified Wine Education Specialist
Dustin Petrillo combines extensive wine knowledge with a natural talent for hospitality and sales. He holds WSET Levels 1 and 2, along with certifications as a Napa Valley Wine Expert, American Wine Expert, and Italian Wine Professional.
With a professional background in travel, tourism, and logistics, Dustin understands how to create seamless and memorable guest experiences. Approachable, knowledgeable, and a born salesperson, he can connect with just about anyone, and, as we like to say, he could sell the kitchen sink.