About Us
Finding Inspiration in Every Turn
Petrillo Advisory Group was founded with a simple purpose: to help small and growing wine brands access the strategy, marketing expertise, and hands-on support they need, without the expense of building a full in-house team.
Our Story
Petrillo Advisory Group was born from a shared passion for wine, hospitality, and helping small brands grow.
After years of working with wineries throughout California, we saw firsthand how much heart goes into building a wine brand, and how challenging it can be for owners to manage marketing, customer engagement, hospitality, and direct-to-consumer sales while also running the business.
With experience spanning winery hospitality, wine clubs, e-commerce, marketing, brand strategy, and customer retention, we created Petrillo Advisory Group to give small and growing wineries access to experienced, hands-on support without the need for a full in-house team.
Today, we partner with winery owners to bring clarity to their goals, strengthen their connection with customers, and create thoughtful strategies that support sustainable growth. We believe every wine brand has a story worth sharing, and we’re here to help tell it.
