Our Services

Petrillo Advisory Group advises wine brands on building profitable and enduring direct-to-consumer businesses. The company works with wineries to refine wine club strategy, elevate customer experiences, and unlock new revenue opportunities through thoughtful, data-driven growth initiative.

DTC Revenue Strategy

A full-funnel approach to improving Direct-to-Consumer performance across wine club, email, and e-commerce. Focused on identifying revenue gaps and building clear growth pathways.

Brand Strategy + Positioning

Define and refine your winery’s identity, story, and messaging to strengthen differentiation and drive customer connection across every channel.

Wine Club Growth + Retention

Optimize your wine club structure, benefits, and communication strategy to increase sign-ups, reduce churn, and grow long-term member value.

Social Media Strategy

Develop a clear content and messaging framework that builds brand awareness and supports DTC growth across platforms like Instagram, Facebook and TikTok.

Email + Lifecycle Marketing

Create structured email systems that improve customer onboarding, retention, and repeat purchase behavior through strategic lifecycle communication.

Speaking + Advisory Engagements

Industry-focused speaking and advisory support covering DTC growth, brand strategy, and modern wine marketing for teams and organizations.